How to Make Video Content That Your Audience Actually Care About
12.20 PM - 12:50 pm
Ash is a perfectionist, video producer and company director at Wallbreaker, THE video production company that engages audiences, enhances brands and ensures an ROI. Ash and the rest of his team are dedicated storytellers who strongly believe that people buy with emotion and justify their purchasing decisions with logic. Following this mantra, the team pour their hearts and souls into producing creative video content for their clients by leveraging humour and joy; surprise and excitement; empathy and other emotions to generate a strong emotive response from the viewer. This strategy has allowed them to produce impressive results from local SMEs to international Blue-Chip companies.