Welcome to LabLive Goes Online, Lincolnshire's Digital Summit. SEO Traffic Lab has brought together Lincolnshire's finest digital marketing minds to provide a day full of value. The world is going online and so is our event. It will be streamed from our office at Mosaic Digital Hub in Lincoln. We can't wait to see you (sort of) there!

In this session, Richard and Skye will share the latest framework in SEO that delivers results. Search is one of the most powerful channels online and it is important that you have an SEO strategy to be successful. This jam-packed masterclass will provide you with actionable strategies to transform your online presence to get more leads and sales.

Put the kettle on, grab a snack and get comfy.

In this fast-paced and practical talk Henry and Ben will explain how to use the latest Google and Facebook Ads features to scale your lead generation. They will explore 5 simple ways you can use open betas and the new functionality in the PPC interfaces, to radically improve the effectiveness of your Media spend; and build a dependable pipeline of qualified leads.

It is so important to have a consistent brand image. All of your design work needs to be consistent to portray a professional brand. In this session, James will discuss the challenges that design agencies face in a digital world, how constraints focus on creativity, the realisation that clients are in fact designers and how small design details can create big change.

Video marketing is a hugely powerful tool as long as it's done correctly. You can easily waste time and get a poor return on investment. In this masterclass, Ash will share why video marketing is a strong investment and how to correctly speak to your target audience online to generate results.

Are you joining us for a home-delivery of Afternoon Tea handmade by Lady Rose Edwardian Tea Room? This is one of the tastiest afternoon tea in Lincolnshire and is highly rated by all of our event attendees. Scones, jam, cream, victoria sponge cake, sandwiches and biscuits, what's not to love? Sit back, relax and indulge this lunchtime.

Unsure what marketing channels you need to be focusing your efforts on? Fed up of feeling like you are waste money and not getting the results your business needs? Well, this session is for you! Agile marketing is Archmon's own approach of allocating time and money on strategies that deliver value to the business, and ultimately the end-user. With a performance-focused approach, this session will discuss how you can improve the effectiveness of your strategies, and hopefully, with a few small changes in the way you plan your marketing, help to deliver the results you and your business need.

Building a community improves customer loyalty and retention. In this masterclass, Ryan will share the importance of membership, as well as examples of when it has been successful and how not to implement a membership scheme. The session will finish with a sample B2B membership process.

Pour yourself a glass of prosecco, a cuppa or orange juice for a 10-minute refresh.

The pandemic has accelerated digital transformation with many businesses now reliant on digital products and services for success. What do the most successful digital companies have in common? Daniel will explain how thinking differently is the key to success online.

In his talk, he will explain, how to focus on outcomes over output, how to best engage agencies and experts on your project, the five stages of successful service design, the power of continuous improvement and how your community can help with business decisions.

During this talk, you will learn why PR is crucial to your SEO strategy and how you can effectively combine the two for maximum success. Public relations efforts can result in social media mentions and links back to your website from high domain authority sites like news outlets. Quality backlinks and social mentions are among Google’s top-ranking factors, good PR can help push you up the ranks on search engines. Ranking factors aside,extra exposure will generate more awareness of your product or service, build trust and drive more traffic to your website.

If you have any specific questions that you want to ask the panel this is your time to do so. All speakers will be attending this 30-minute session, to help you with your Digital Marketing strategy.