event 1 Day September 24th 2020, 10:00am - 4:30pm 8 Masterclasses 10 Speakers Book Ticket
ft.The Leading Digital Marketing Agencies In Lincolnshire
LabLive Goes Online, Lincolnshire's Digital Summit 2020

Lincolnshire’s top Digital Marketing agencies have come together to educate our community. Having a Digital Marketing strategy is imperative for success in 2020,  having a website alone is not enough, a fully integrated approach is needed to drive results online. Our Summit is hosting some of the best business minds in Lincolnshire, where each specialist will delve deeper into their field of expertise.

Countdown With Us Until The Event

Let's get this show on the road
When & Where?

A full-day online event delivered by seven of the most passionate marketing agencies with a combined presence of over 50 years in Lincolnshire. Attend eight Digital Marketing Masterclasses to advance your marketing strategy. The workshops will be covering all things digital, including SEO, PPC, Performance Marketing, Memberships, Digital PR, Digital Transformation, Design and Video Production.

September 24th 2020
10:00 am - 10:30 am
Welcome to LabLive Goes Online, Lincolnshire's Digital Summit. SEO Traffic Lab has brought together Lincolnshire's finest digital marketing minds to provide a day full of value. The world is going online and so is our event. It will be streamed from our office at Mosaic Digital Hub in Lincoln. We can't wait to see you (sort of) there!
10:30 am - 11:10 am
The perfect RECIPE for your SEO - Richard Hill and Skye Tunks - SEO Traffic Lab
In this session, Richard and Skye will share the latest framework in SEO that delivers results. Search is one of the most powerful channels online and it is important that you have an SEO strategy to be successful. This jam-packed masterclass will provide you with actionable strategies to transform your online presence to get more leads and sales.
11:10 am - 11:20 am
Well deserved break
Put the kettle on, grab a snack and get comfy.
11:20 am - 12:00 pm
Using the latest paid media features to build a consistent sales pipeline - Henry Gill and Ben Clubley - SEO Traffic Lab
In this fast-paced and practical talk Henry and Ben will explain how to use the latest Google and Facebook Ads features to scale your lead generation. They will explore 5 simple ways you can use open betas and the new functionality in the PPC interfaces, to radically improve the effectiveness of your Media spend; and build a dependable pipeline of qualified leads.
12:00 pm - 12:20 pm
Seduction, the digital age, creativity and revolutions - James O'Leary - United Agency
It is so important to have a consistent brand image. All of your design work needs to be consistent to portray a professional brand. In this session, James will discuss the challenges that design agencies face in a digital world, how constraints focus on creativity, the realisation that clients are in fact designers and how small design details can create big change.
12:20 pm -12:50 pm
How to make video content that your audience actually care about - Ash Wilks - Wallbreaker
Video marketing is a hugely powerful tool as long as it's done correctly. You can easily waste time and get a poor return on investment. In this masterclass, Ash will share why video marketing is a strong investment and how to correctly speak to your target audience online to generate results.
12:50 pm - 1:30 pm
Lunch - Our favourite time of day
Are you joining us for a home-delivery of Afternoon Tea handmade by Lady Rose Edwardian Tea Room? This is one of the tastiest afternoon tea in Lincolnshire and is highly rated by all of our event attendees. Scones, jam, cream, victoria sponge cake, sandwiches and biscuits, what's not to love? Sit back, relax and indulge this lunchtime.
1:30 pm - 2:00 pm
Be agile, keep it simple - Simon Akers - Archmon
Unsure what marketing channels you need to be focusing your efforts on? Fed up of feeling like you are waste money and not getting the results your business needs? Well, this session is for you! Agile marketing is Archmon's own approach of allocating time and money on strategies that deliver value to the business, and ultimately the end-user. With a performance-focused approach, this session will discuss how you can improve the effectiveness of your strategies, and hopefully, with a few small changes in the way you plan your marketing, help to deliver the results you and your business need.
2:00 pm - 2:30 pm
Building revenue streams from within your existing business - Ryan Carruthers - Membership Mastery
Building a community improves customer loyalty and retention. In this masterclass, Ryan will share the importance of membership, as well as examples of when it has been successful and how not to implement a membership scheme. The session will finish with a sample B2B membership process.
2:30 pm - 2:40 pm
Pour yourself a glass of prosecco, a cuppa or orange juice for a 10-minute refresh.
2:40 pm - 3:20 pm
Digital thinking, digital success - Daniel Westlake - Cursor
The pandemic has accelerated digital transformation with many businesses now reliant on digital products and services for success. What do the most successful digital companies have in common? Daniel will explain how thinking differently is the key to success online.

In his talk, he will explain, how to focus on outcomes over output, how to best engage agencies and experts on your project, the five stages of successful service design, the power of continuous improvement and how your community can help with business decisions.

3:20 pm - 4:00 pm
The importance of PR to SEO - Kate Strawson - Shooting Star
During this talk, you will learn why PR is crucial to your SEO strategy and how you can effectively combine the two for maximum success. Public relations efforts can result in social media mentions and links back to your website from high domain authority sites like news outlets. Quality backlinks and social mentions are among Google’s top-ranking factors, good PR can help push you up the ranks on search engines. Ranking factors aside,extra exposure will generate more awareness of your product or service, build trust and drive more traffic to your website.
4:00 pm - 4:30 pm
Panel discussion
If you have any specific questions that you want to ask the panel this is your time to do so. All speakers will be attending this 30-minute session, to help you with your Digital Marketing strategy.
Passion, Passion, Passion
Who is speaking?

Delve inside the minds of the marketers that deliver results.


Richard Hill

[Founder of SEO Traffic Lab]

Skye Tunks

[Account Manager at SEO Traffic Lab]

Henry Gill

[Head of PPC at SEO Traffic Lab]

Ben Clubley

[PPC Account Manager at SEO Traffic Lab]

Ryan Carruthers

[Managing Director of Membership Mastery]

Simon Akers

[Founder of Archmon]

James O’Leary

[Partner of United Agency]

Kate Strawson

[Director of Shooting Star]

Daniel Westlake

[Managing Director at Cursor]

Ashley Wilks

[Company Director at Wallbreaker]
Our Charity Partner
St Barnabas Hospice


Access to the summit


  • Access to the summit
  • All Recordings
  • Gift Bag


  • Access to the summit
  • All Recordings
  • Gift Bag
  • Afternoon Tea
  • 1-1 Support with a Member of the Team
How Much?

We want everyone in Lincolnshire to have access to our virtual summit and that’s why we have created three packages.


Check out some of our additional benefits below:

  • Afternoon Tea is handmade from Lady Rose Edwardian Tea Room and delivered straight to your door the day before the event
  • Choose any member of SEO Traffic Lab’s team to have a 1-1 support session with
They Say
What Do People Say About Our Events
Stephen Jones

Stephen Jones

CEO of White 7 Lincoln

It isn't about the knowledge and expertise you shared but the way you looked after us that will also be remembered.

Tony Smith

Tony Smith

Director at Genius Technology Solutions

A first-class event - I'd highly recommend any of your training to anyone wanting to learn about SEO and PPC. Insightful and delivered at just the right level. Plenty of time for questions and discussion - a truly interactive and informative afternoon.

Grace Hutchinson

Grace Hutchinson

Marketing Manager at Integrity Software

Thanks again everybody - lots of great takeaways to keep me busy.

Passionate Speakers
Afternoon Tea